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SquareTrade, Award-Winning Allstate Protection Plan Service Provider, Hires Nicole Kelley-Rose as Vice President of People

SquareTrade, an Allstate company providing top-rated Allstate Protection Plans for consumer electronics, appliances, furniture and more, has appointed Nicole Kelley-Rose as Vice President (VP) of People. SquareTrade partnered with Frederickson Partners on the executive search.

As VP of People, Kelley-Rose will be responsible for the People function of the North American business, including Employee Relations, Talent, Workplace and Diversity, Equity and Inclusion (DEI). She will be a cultural champion and lead team and cross-company initiatives to help the organization strengthen its culture as it continues to grow. Kelley-Rose will also serve as a key member of the SquareTrade leadership team, responsible for setting People strategy and vision, and innovating processes and programs to drive the business forward.

Kelley-Rose brings exceptional HR experience to SquareTrade. She most recently served as VP of Human Resources (HR) for CDK Global, the largest global provider of integrated information technology and digital marketing to the automotive industry. During her five years at CDK Global she held other HR roles including Senior Director of HR and Director of HR. Kelley-Rose also held positions in the past as HR Manager for Sage and Floor Solutions, and HR Business Partner for Cessna Aircraft Company. She is a military veteran, having served for the United States Air Force as F-15 Crew Chief. Kelley-Rose holds a Master of Business Administration (MBA) from Marylhurst University and a Bachelor of Science in Management and Human Resources from Park University, where she graduated summa cum laude.

SquareTrade is the fastest growing company of its kind. Over the past decade, it has revolutionized a $30 billion industry with service innovation and attention to customer satisfaction. SquareTrade partners with some of the largest, most sophisticated retailers and carriers in the world, consistently wins industry award and has received tens of thousands of five-star reviews. A member of the Allstate family, SquareTrade has headquarters in San Francisco and London. The company is currently expanding in Europe and Asia Pacific, including Japan and Australia.

Frederickson Partners recruits high impact human resources leaders for innovative companies. Frederickson matches startups, tech unicorns, and the Fortune 500 with world-class full-time and project-based talent. The country’s leading People and HR executive search firm, Frederickson Partners is headquartered in Silicon Valley with offices nationwide. Clients include Alphabet, Creative Artists Agency (CAA), Gartner, Gilead, Intel, Pinterest, Qualtrics, Roche, ServiceNow, StockX, The Nature Conservancy, Twitter, Uber and Workday. Follow us on LinkedIn at

Frederickson Partners, a Gallagher company is a market leader in retained executive search since 1995. As one of the top-rated HR executive search and C-suite recruiting firms, we have expertise in placing Chief People Officers, Chief Human Resources Officers, Chief Diversity Officers, Chief Financial Officers, Chief Legal Officers and many other senior leaders. We draw on a broad network of rising and established executives and leaders, and a 28-year reputation as a talent acquisition and HR Advisory provider.

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