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SIMULATE, Biotechnology Company Innovating on Sustainable Nutrition, Hires Lisah Barry as People Lead

SIMULATE, a biotechnology company with a mission to accelerate the world’s transition to sustainable nutrition with alternative-meat products, has appointed Lisah Barry as People Lead. SIMULATE worked with Frederickson Partners on the executive search.

Barry will build human resources (HR) programs, processes and systems for scale, and will lead people through the company’s current growth and change period. She will develop comprehensive talent acquisition and retention strategies that align with SIMULATE’s strategic goals. Reporting to the company’s Co-Founder and Chief Operating Officer, Sam Terris, Barry will also serve as a strategic partner of the executive leadership team and work closely to successfully establish SIMULATE as an employer of choice.

Barry joins SIMULATE from ARRIS, where she recently served as Vice President of People. Previously, Barry held HR leadership roles at StyleSeat, Stimulant, VideoSurf (acquired by Microsoft), Hive7 (acquired by Playdom) and Zynga. Barry holds a Master’s degree from The University of Texas at Austin and a Bachelor’s degree from State University of New York at Fredonia.

SIMULATE’s mission is to accelerate the world’s transition to sustainable nutrition. SIMULATE’s first product, NUGGS, is a chicken nugget simulation made from plant inputs. Since NUGGS launched in the Summer of 2019, the company has evolved into the fastest growing chicken nugget on the planet, available nationwide at more than 5,000 retail locations including stores such as Walmart, Target, Sam’s Club, Whole Foods and many more. SIMULATE recently raised $50 million in Series B funding, backed by investors including Seven Seven Six (Alexis Ohanian, Founder of Reddit’s venture capital firm), Chris & Crystal Sacca, NOMO Ventures, McCain Foods, Imaginary Ventures and Day One Ventures.

Frederickson Partners recruits high impact human resources leaders for innovative companies. Frederickson matches startups, tech unicorns, and the Fortune 500 with world-class full-time and project-based talent. The country’s leading People and HR executive search firm, Frederickson Partners is headquartered in Silicon Valley with offices nationwide. Clients include Alphabet, Creative Artists Agency (CAA), Gartner, Gilead, Intel, Pinterest, Qualtrics, Roche, ServiceNow, StockX, The Nature Conservancy, Twitter, Uber and Workday. Follow us on LinkedIn at

Frederickson Partners, a Gallagher company is a market leader in retained executive search since 1995. As one of the top-rated HR executive search and C-suite recruiting firms, we have expertise in placing Chief People Officers, Chief Human Resources Officers, Chief Diversity Officers, Chief Financial Officers, Chief Legal Officers and many other senior leaders. We draw on a broad network of rising and established executives and leaders, and a 28-year reputation as a talent acquisition and HR Advisory provider.

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