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Iterable, Cross-Channel Marketing Platform, Hires Sejal Patel Daswani as Chief People Officer

Iterable, a customer activation platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction taking place throughout the customer journey, has appointed Sejal Patel Daswani as Chief People Officer (CPO). Iterable partnered with Frederickson Partners on the executive search.

In her new role, Sejal will join the Iterable Executive team and partner closely with the CEO, Executive Team and People Team to help the company scale and grow to achieve their next business milestones. Sejal brings broad management consulting, business and human capital experience from past employers including Sunrun, Visa, Pfizer and Katzenbach Partners (Booz & Co / PwC). She holds an MPA/MBA from Harvard University and MIT, and a MIA/BA from Columbia University.

Developed for the enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most—creating experiences and cultivating connections with over 2 billion people world-wide. Leading brands, like Zillow, DoorDash, Calm, Madison Reed, and Box, choose Iterable to power world-class customer experiences throughout the entire lifecycle. Iterable’s momentum grows daily and there has never been a more exciting time to join the team. They’ve been recognized as one of the Best Places to Work – SF for the past three years, one of the Best Places to Work in Colorado for the past two years and were named as one of Colorado’s Best Paying Companies. They’ve also been listed on Wealthfront’s Career Launching Companies List for the past two years, rank sixth on the list of Top 25 Companies Where Women Want to Work and hold a top 20 spot among the SaaS 100.

Frederickson Partners recruits high impact executive talent for innovative companies worldwide. As a part of Arthur J. Gallagher & Co., Frederickson Partners recruits executives for the entire C-suite, specializing in HR and People executive search. Frederickson matches startups, tech unicorns, mission-based organizations and Fortune 500 enterprises with world-class executive leaders. Frederickson’s U.S. locations include San Francisco, Silicon Valley, New York, Boston, Philadelphia, Washington D.C., Dallas, Chicago, Los Angeles, Miami, Atlanta and Nashville, serving many global tech hubs. Clients include Alphabet, Creative Artists Agency (CAA), Fitbit, Gartner, Gilead, Intel, Intuit, Lyft, Nieman Marcus, Pinterest, Qualtrics, Roche, SoFi, The Nature Conservancy, Twitter, Uber, Waymo and Workday.


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Frederickson Partners, a Gallagher company is a market leader in retained executive search since 1995. As one of the top-rated HR executive search and C-suite recruiting firms, we have expertise in placing Chief People Officers, Chief Human Resources Officers, Chief Diversity Officers, Chief Financial Officers, Chief Legal Officers and many other senior leaders. We draw on a broad network of rising and established executives and leaders, and a 28-year reputation as a talent acquisition and HR Advisory provider.

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