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Search Announcement

ActiveCampaign, Customer Experience Automation Company, Appoints Key New Human Resources Executives

Active Campaign

Customer Experience Automation (CXA) company ActiveCampaign , a growing global company, has appointed new Senior Directors of People Operations and Total Rewards. Frederickson Partners managed both executive searches.

In the role of Senior Director of People Operations, Amy Cook will join ActiveCampaign reporting to Vice President of People Denise Bindelglass. Cook will oversee People processes across all locations and lead a team that drives functions including HR systems, compliance, onboarding, performance management, employee relations and data analysis.

Cook joins from data management provider Informatica, where she was Senior Director of Global HR for five years. Previously at TriZetto Corporation, she served over ten years as Director HR Compliance and HR Business Partner (HRBP), and earlier as HRBP and Senior Corporate Recruiter. She studied HR Management at Colorado State University-Global Campus and has a Professional in Human Resources (PHR) certification from HRCI.

ActiveCampaign also welcomes Aimee Lowry as Senior Director of Total Rewards. In this role, also reporting to Bindelglass, Lowry will drive all compensation, benefits and rewards initiatives globally, ensuring programs and philosophies are aligned to a fast-scaling, distributed organization.

Lowry comes to the company from hospitality tech provider Cvent, where she was Senior Director of Global HR Operations and Rewards for two years, and earlier from Rolls Royce serving as Head of Rewards for Americas. She was also Senior Director, Benefits and Pensions for Gannett Co., Inc. (USA Today Network); Senior Director, Global Rewards/Human Capital for Maximus; and Benefits Division Chief for Fairfax County, Virginia. She earned a B.A. from University of Virginia and attended George Mason University School of Business.

“We’re delighted to work with ActiveCampaign, placing these deeply experienced HR leaders in roles that will be important to the ongoing success of the organization,” said Valerie Frederickson, Founder and CEO of Frederickson Partners. “Both of these Senior Directors will help develop effective People processes as the company expands across all regions.”

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 145,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 100,000 of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius.

Frederickson Partners recruits high impact human resources leaders for innovative companies. Frederickson matches startups, tech unicorns, and the Fortune 500 with world-class full-time and project-based talent. The country’s leading People executive search firm, Frederickson Partners is headquartered in Silicon Valley with offices nationwide. Clients include Alphabet, Creative Artists Agency (CAA), Gartner, Gilead, Intel, Pinterest, Qualtrics, Roche, ServiceNow, StockX, The Nature Conservancy, Twitter, Uber and Workday.

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Frederickson Partners is one of the top-rated HR Executive Search firms, with expertise in placing Chief People Officers (CPOs), Chief Human Resources Officers (CHROs), Human Resources Business Partners (HRBPs), Chief Diversity Officers (CDOs) and other HR leaders. We have access to the broadest network of People and HR executives in the world, and a 25-year reputation as a human resources talent search firm and HR Advisory provider.

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